Product Information Management at the heart of eCommerce
Unlocking the potential of integrity and agility in the distribution of product information is a core consideration for almost any online retailer. Without an efficient product data management system in place, this has proven impossible. Furthermore, the approach to implementing such a product information management system (PIM) can give you a competitive edge in the increasingly fierce and fractured digital market.
In any industry today, consumerism is at its peak. In contrast to conventional stores, digital retailers relentlessly rely on continuous product information displayed in their online stores. With the complexity of product details, vendor multiplicity and vastness of product details, the challenges of managing product information are multifold. Our approach enables you to identify and address these challenges by creating an efficient PIM system that is incredibly intuitive and easy to use for all your employees, everywhere.
Customers more than ever want reliable, quick information exactly about the products they are searching for. Actually, top reasons why customers quit their purchase besides costs and delivery time are missing information about the product, reviews or the company brand information.
Hence, the management of product information becomes a strategic enabler for retaining customers, be it in eCommerce or conventional stores. PIM cannot online streamline your employer’s workload and your company’s product data but produce exact, complete, and personal information that appeals to the consumer’s emotions regardless of the selling space or time. Hence, the product information you generate will form the basis of a quality customer experience.
Improved Product Information has a positive impact on online sales of 6 to 36% on average, depending on the product category.
Forrester, US Cross-Channel Retail Sales Forecast 2014-2018
30% of product information used in catalogues by retailers is incorrect.
Study by A.T.Kearney
Agile Data Modelling
Applying the right tool and right techniques allows for product information to be a true leader of storytelling. It is therefore important to understand that PIM systems should be focusing solely on product information and not “hot-data”.
|Type of data||PIM||Other application|
|Marketing data (descriptions, brand, etc.)||X|
|Technical specifications of the product||X|
|Base price (recommended price)||X|
|Complex calculations (discounts, costs, supplier negotiations, sales prices)||X|
|Real time inventory||X|
|Graphic data specific to a channel (e.g. website graphics)||X|
|Execution data (logistics, warehouses...)||X|
|Product life cycle (BOM)||X|
Talk to an expert
Contact Mélanie to discuss how a PIM system can give you a competitive advantage in your omnichannel.
Mélanie Guissard MSc in Entrepreneurship & Innovation
Senior Manager – Digital Transformation Business LEAD and Supply Chain Management