Optimizing supply chain strategy for eCommerce expansion

Optimizing supply chain strategy for e-Commerce expansion

An international retail company of Baby and Household Goods & Furniture was challenged by the introduction of eCommerce operations. Initially operating as a mail-order company, an analysis of the supply chain made it possible to identify numerous areas for improvement and adapt the supply chain strategy to the requirements of the new distribution channel.

Challenge

Slow delivery speed restricted customer service level and risked the company becoming uncompetitive.

The traditional supply chain strategy of the company was unable to match the new challenges of eCommerce.

Therefore the supply chain strategy had to be optimized to take into account the different requirements of the various distribution channels.

1

Revision of assortment

  • Identify & eliminate dead stock
  • ABC/XYZ – Classification
  • Lifecycle Management
2

Optimisation of warehouse replenishment

  • Tools
  • Processes
  • Performance tracking
3

Optimisation of store replenishment

  • Item classification
  • Availability targets
  • Performance tracking
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